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Marketing Leader.Data Storyteller.Growth Architect.

10+ years driving $6M+ revenue through marketing strategy, analytics, and technical innovation

Performance Marketing
Marketing Analytics
Product Marketing
Marketing Operations
Brand & Creative

Tech Stack

HubSpot
HubSpot
Salesforce
Salesforce
Google Analytics
Google Analytics
Meta Ads
Meta Ads
Google Ads
Google Ads
Marketo
Marketo
Mailchimp
Mailchimp
Looker
Looker
Magento
Magento
Sitecore
Sitecore
HubSpot
HubSpot
Salesforce
Salesforce
Google Analytics
Google Analytics
Meta Ads
Meta Ads
Google Ads
Google Ads
Marketo
Marketo
Mailchimp
Mailchimp
Looker
Looker
Magento
Magento
Sitecore
Sitecore
HubSpot
HubSpot
Salesforce
Salesforce
Google Analytics
Google Analytics
Meta Ads
Meta Ads
Google Ads
Google Ads
Marketo
Marketo
Mailchimp
Mailchimp
Looker
Looker
Magento
Magento
Sitecore
Sitecore

About Me

10+ years driving marketing excellence

Wagner Lima

I am a senior, hands-on marketing professional with deep experience building, leading, and executing growth initiatives across multiple industries and company stages. I have worked with startups, scale-ups, and established businesses, helping teams turn strategy into practical execution that drives acquisition, conversion, and revenue.

My background spans content, video, web platforms, email and lifecycle campaigns, paid media, sales enablement, and AI-powered automations. I am comfortable owning the full funnel, from positioning and demand generation to systems, tooling, and execution.

Having operated businesses myself, I bring an operator mindset to every engagement. I focus on outcomes, clarity, and repeatable systems rather than theory. I am equally effective in leadership roles, embedded execution, or advisory capacity.

I work best with organizations that value autonomy, clear goals, and continuous improvement, whether supporting B2B, B2C, or hybrid models.

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Custom Applications

Full-stack web applications built to solve real business challenges

Line Master
PRODUCT CONFIGURATOR
https://linemaster.demo.com
Line Master
95%
Quote Time Reduction
+250%
Customer Engagement
99.8%
Configuration Accuracy
-40%
Sales Cycle Reduction

3D Product Configurator for Industrial Coating Lines

Badger Booking
WEB APPLICATION
preview.local
Badger Booking
90%
Time Reduction
-40%
No-Show Reduction
3x
Repeat Bookings
200+
Monthly Volume

AI-powered voice answering service with automated booking and follow-ups

BarberFlow
SERVICE AUTOMATION
preview.local
BarberFlow
+65%
Product Sales Increase
85%
Review Collection Rate
+30%
Client Retention
450+
Monthly Appointments

Complete barbershop management with client preferences and loyalty tracking

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How I Turn Strategy Into Measurable Growth

From insight to execution — systems, creative, and automation designed to drive real business results

Strategic Thinking

Business Clarity

Turning business goals into clear, testable growth strategies

Market & demand validation (what's worth building or promoting)
Competitive positioning (why customers choose you)
Go-to-market strategy aligned with revenue goals
Buyer psychology & decision triggers
Opportunity sizing & prioritization
No wasted effort, no guessing.
Technical Execution

Scalable Systems

Building systems that scale, automate, and reduce friction

Marketing automation & workflow orchestration
API & tool integration to eliminate manual work
Data pipelines for decision-making
Performance dashboards executives can trust
Scalable experimentation frameworks
Speed, efficiency, leverage.
Creative Impact

Revenue-Driven Creative

Creative designed to convert, not just look good

Conversion-focused visual storytelling
Brand systems built for performance channels
Creative testing frameworks (what wins, what gets cut)
Content engineered for paid & organic growth
Assets optimized for clarity, trust, and action
Creative as a growth lever, not decoration.
The Result

Faster execution, clearer decisions, and creative that directly supports growth — not vanity metrics.

Media Buying Strategy

Creative-first performance marketing campaigns that systematically test and scale winning concepts

Digital Product (Client)

Activation + subscription efficiency

ROAS
3.20x
+0.4%
CPA
$93
-5%
Conv. Rate
8.7%
+1.2%
CTR
9.2%
+0.5%

Channels

Search (Exact/Phrase)Limited PMaxYouTube (consideration)

Campaign Outcome

More efficient growth without CAC drift

SaaS (B2B)

Pipeline contribution + CRM-integrated lead quality tracking

ROAS
5.20x
+2.1%
CPA
$195
-32%
Conv. Rate
11.2%
+3.8%
CTR
9.8%
+2.7%

Channels

Search (Exact/Phrase) - 80%PMax (Strict Signals) - 15%Branded Defense - 5%

Campaign Outcome

Reduced cost per SQL by 41% while scaling monthly spend from $18K to $42K. Influenced $420K in pipeline revenue over 6 months with 4.2-month CAC payback.

Electronics (Premium / Brand-Led)

Brand perception + assisted conversions

ROAS
2.80x
+0.6%
CPA
$665
-3%
Conv. Rate
2.1%
+0.4%
CTR
3.8%
+0.3%

Channels

YouTube (Skippable + Bumpers)DiscoveryBrand Search

Campaign Outcome

Increased branded demand and assisted revenue

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Multifaceted Expertise

Deep knowledge across the entire marketing spectrum

Marketing Strategy & Planning

Click to explore skills →

Marketing Analytics & Data

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Marketing Technology

Click to explore skills →

Performance Marketing

Click to explore skills →

Product Marketing

Click to explore skills →

Creative & Design

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Technical Arsenal

Proficient across platforms, tools, and technologies

Marketing Platforms

HubSpotExpert
SalesforceAdvanced
Google Analytics 4Expert
MarketoIntermediate
Meta Ads ManagerExpert
Looker StudioExpert

Programming & Data

PythonAdvanced
SQLAdvanced
JavaScriptIntermediate
REST APIsAdvanced
BigQueryAdvanced
ExcelExpert

Creative Tools

Adobe IllustratorExpert
Adobe PhotoshopExpert
Adobe InDesignAdvanced
FigmaAdvanced
CanvaExpert
Video EditingAdvanced

Education & Certifications

Education

MBA, Business Administration
California State University San Marcos
2022
Bachelor of Communication
Universidade de Vila Velha
Completed

Certifications

Google Project Management Professional
HubSpot Marketing Software Certification
Google Analytics 4 Certification
Google Ads Certification

Let's Build Something Great

Ready to drive results together

Get in Touch

Phone
+1 973-229-1951
Location
San Diego, CA / Houston, TX / Clearwater, FL
LinkedIn
linkedin.com/in/wagnerclima

Send a Message