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Available · Full-time & Senior Contract

SeniorMarketingExecutive.

10+ years building and scaling marketing functions at startups, scale-ups, and established companies. $6M+ in pipeline driven across B2B and B2C.

CMO · VP Marketing · Director of Marketing · Fractional CMO · Senior Contractor

San Diego, CA / Houston, TX / Clearwater, FL · Remote-ready

How I work

Strategy into revenue.
Systems into growth.

01

Business Clarity

Turn business goals into tested growth strategies. Market validation, competitive positioning, GTM planning, and buyer psychology, before a single dollar is spent.

No wasted effort. No guessing.

02

Scalable Systems

Build the infrastructure that outlasts any campaign. Automation workflows, API integrations, performance dashboards, and experimentation frameworks that give teams real leverage.

Speed, efficiency, compounding returns.

03

Revenue-Driven Creative

Creative designed to convert, not just look good. Brand systems, visual storytelling, and content engineered for paid and organic growth, tested against what actually works.

Creative as a growth lever, not decoration.

Worked with
Nordson Electronics·Benjamin Moore·Badger Booking·DentFlow·BarberFlow·Bia Beible

Selected work

Work that
moves the needle.

Strategy-led digital experiences and content that drive measurable results for ambitious brands.

AI Booking Platform
E-COMMERCE
Automation CanvasLIVE
AI Booking Platform
E-commerce

BadgerBooking transforms every incoming call into revenue with an AI voice agent that never misses an appointment request. This intelligent answering service uses natural language processing to handle customer calls 24/7, booking appointments in real-time through conversational AI while checking availability against your custom calendar system. The solution orchestrates the entire customer journey from initial phone inquiry to post-service follow-up, reducing no-shows by 40% while scaling to handle 200+ monthly bookings without hiring additional staff. Built on Supabase for real-time data synchronization, it seamlessly integrates with payment processors and CRM platforms to create a friction-free experience that drives repeat business and maximizes revenue per customer.

Next.jsSupabaseVoice AIOpenAI Whisper+6 more
Video Content Generation
AI CONTENT AUTOMATION
Automation CanvasLIVE
AI Content Automation

Scale your social video content by 100x with AI-generated UGC that achieves 8.5% engagement rates, well above platform averages. This cutting-edge automation transforms product feeds into authentic, scroll-stopping video content using AI avatars, natural voiceovers, and intelligent editing. Producing 400+ social-ready videos weekly at 92% lower cost than traditional production, it automatically generates scripts, selects avatars, adds captions, and optimizes for each platform. The system includes built-in A/B testing and performance tracking, ensuring your content continuously improves while you focus on strategy rather than production logistics.

HeyGenElevenLabsGPT-4Runway ML+5 more
AI Dental Receptionist Platform
SERVICE AUTOMATION
Automation CanvasLIVE
AI Dental Receptionist Platform
Service Automation

DentFlow puts an AI receptionist inside WhatsApp for Brazilian dental clinics, answering patient messages in an average of 3 seconds, 24 hours a day. It understands both typed messages and voice notes up to 30 seconds long, checks the clinic's real appointment calendar, and books, confirms, or reschedules directly inside the conversation, no phone call required. An estimated 63% of patient messages arrive outside business hours, and the AI covers that gap a single receptionist cannot. A peak-hours heat map and a cancellation ranking help clinic staff schedule around real demand and flag patients who repeatedly cancel or no-show for prepayment. A revenue dashboard tracks money already paid, scheduled, and pending, and four automated campaign types, reactivation, birthday, Christmas, and New Year, bring inactive patients back, capped at four messages per patient every 30 days. Built LGPD-compliant for the Brazilian market, one partner clinic recovered R$24,350 in a single month, and the system was live within 48 hours of signup.

Next.jsSupabaseWhatsApp Business APIOpenAI API+3 more
Lead Discovery & Scoring
LEAD GENERATION
Automation CanvasLIVE
Lead Discovery & Scoring
Lead Generation

Supercharge your sales pipeline with AI-driven lead generation that delivers 6x better response rates than industry averages. This sophisticated automation intelligently discovers high-intent prospects on LinkedIn, enriches profiles with real-time company data, and uses machine learning to score leads with precision. By automating personalized outreach sequences, the system generated $180K in pipeline within 90 days while processing 500+ qualified leads monthly. The result? Your sales team focuses exclusively on conversations with ready-to-buy prospects instead of manual prospecting and data entry.

PhantomBusterHunter.ioClearbitApollo+5 more
Resume Screening & Recruiting
HR AUTOMATION
Automation CanvasLIVE
Resume Screening & Recruiting
HR Automation

Revolutionize your hiring process with AI-powered recruitment automation that cuts time-to-hire by 70% while improving candidate quality by 40%. This comprehensive solution intelligently distributes job postings across multiple platforms, uses GPT-4 to parse and score 1,000+ resumes monthly against precise job requirements, and orchestrates the entire candidate journey from application to offer. By automating screening questions, interview scheduling, and candidate communications, your recruiting team saves 120+ hours per month, allowing them to focus on relationship-building and strategic talent decisions rather than administrative work.

n8nOpenAI GPT-4GreenhouseLinkedIn Jobs+4 more
Product Photography Generation
AI CONTENT GENERATION
Automation CanvasLIVE
Product Photography Generation
AI Content Generation

Unlock enterprise-level product photography at 5% of traditional costs with AI-powered image generation that drives 35% higher conversion rates. This revolutionary workflow transforms basic product shots into stunning lifestyle imagery in under 2 minutes per image, compared to 2+ hours for traditional photoshoots. Using advanced AI models including DALL-E 3 and Stable Diffusion, it generates 2,000+ on-brand, e-commerce-ready images monthly with automatic background removal, scene generation, and brand color application. Perfect for scaling your visual content across multiple channels while maintaining consistent brand aesthetics and professional quality.

MidjourneyStable DiffusionRemove.bgDALL-E 3+4 more
Marketing Attribution Engine
MARKETING ANALYTICS
Automation CanvasLIVE
Marketing Attribution Engine
Marketing Analytics

Maximize marketing ROI with intelligent attribution and automated optimization that delivers 4.2x ROAS and 45% better budget efficiency. This enterprise-grade analytics engine processes 50M+ monthly data points to map complete customer journeys across every touchpoint, replacing inaccurate last-touch attribution with sophisticated multi-touch models that reveal true channel performance. The system automatically detects anomalies, identifies drop-off points, and reallocates budgets in real-time, transforming raw data into actionable insights that continuously optimize campaign performance. Stop guessing which channels drive revenue; let AI-powered analytics prove it with mathematical precision.

Google Analytics 4SegmentBigQuerydbt+5 more

Open to opportunities

Let's talk about what you're building

Whether you need a full-time marketing leader or a senior contractor to drive a specific initiative. I'm available and ready to move fast.

Media Buying Strategy

Performance
across multiple
verticals.

TikTokInstagramFacebookHubSpot
01Digital Product

Activation + subscription efficiency

Search (Exact/Phrase)Limited PMaxYouTube
3.20×ROAS
$93
Cost Per Acquisition
8.7%
Conversion Rate
34%
Trial-to-Paid

More efficient growth without CAC drift. Problem-aware keywords 2.3× better trial conversion.

View strategy
02SaaS B2B

Pipeline contribution + CRM lead quality

Search 80%PMax (strict) 15%Branded Defense 5%
5.20×ROAS
41%
MQL→SQL Rate
$420K
Pipeline Influenced
$195
Cost Per MQL

Scaled monthly spend $18K → $42K. SQL rate from 28% to 41%. 4.2-month CAC payback.

View strategy
03Electronics / Premium Brand

Brand perception + assisted conversions

YouTube Skippable + BumpersDiscoveryBrand Search
2.8×ROAS
18%
Brand Lift
4.2M
Impressions
12%
Branded Search Growth

Emotional narrative drove brand lift. UGC compilation outperformed all creative concepts.

View strategy
04Industrial B2B

Lead quality + sales alignment

Search (Exact/Phrase)PMax (strict signals)
4.5×ROAS
42%
MQL→SQL Rate
68%
Demo Show-up
31%
Demo→Opportunity

Quantified ROI messaging qualified buyers before the click. Sales friction near zero.

View strategy

All metrics from live campaigns. Verticals anonymized per client NDA.

Explore full strategy breakdowns

Marketing Channels & Platforms

The full marketing spectrum.

Six domains, ten years of execution. Skills visible up front, no clicking required.

Marketing Strategy & Planning

GTM StrategyCompetitive AnalysisMarket ResearchBuyer PersonasPositioning & Messaging

Marketing Analytics & Data

GA4 AnalyticsBigQueryAttribution ModelingDashboard CreationPredictive Analytics

Marketing Technology

HubSpotSalesforceMarketoMarketing AutomationAPI Integration

Performance Marketing

Meta AdsGoogle AdsROAS OptimizationConversion TrackingA/B Testing

Product Marketing

Product PositioningSales EnablementLaunch StrategyCompetitive IntelligenceMessaging Framework

Creative & Design

Adobe Creative SuiteFigmaVisual StorytellingBrand DesignData Visualization

About Me.

10+ years driving marketing excellence

Wagner Lima

I am a senior, hands-on marketing professional with deep experience building, leading, and executing growth initiatives across multiple industries and company stages. I have worked with startups, scale-ups, and established businesses, helping teams turn strategy into practical execution that drives acquisition, conversion, and revenue.

My background spans content, video, web platforms, email and lifecycle campaigns, paid media, sales enablement, and AI-powered automations. I am comfortable owning the full funnel, from positioning and demand generation to systems, tooling, and execution.

Having operated businesses myself, I bring an operator mindset to every engagement. I focus on outcomes, clarity, and repeatable systems rather than theory. I am equally effective in leadership roles, embedded execution, or advisory capacity.

I work best with organizations that value autonomy, clear goals, and continuous improvement, whether supporting B2B, B2C, or hybrid models.

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Education & certifications.

Education

MBA, Business Administration
California State University San Marcos
2022
Bachelor of Communication
Universidade de Vila Velha
Completed

Certifications

Google Project Management Professional
HubSpot Marketing Software Certification
Google Analytics 4 Certification
Google Ads Certification

Let's talk

Open to the right
opportunity.

Full-time leadership roles and senior contract engagements. If there's a fit, I move fast.

Currently available for full-time and senior contract roles

Tell me about the opportunity