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Marketing Leader.Data Storyteller.Growth Architect.

10+ years driving $6M+ revenue through marketing strategy, analytics, and technical innovation

Performance Marketing
Marketing Analytics
Product Marketing
Marketing Operations
Brand & Creative

Tech Stack

HubSpot
HubSpot
Salesforce
Salesforce
Google Analytics
Google Analytics
Meta Ads
Meta Ads
Google Ads
Google Ads
Marketo
Marketo
Mailchimp
Mailchimp
Looker
Looker
Magento
Magento
Sitecore
Sitecore
HubSpot
HubSpot
Salesforce
Salesforce
Google Analytics
Google Analytics
Meta Ads
Meta Ads
Google Ads
Google Ads
Marketo
Marketo
Mailchimp
Mailchimp
Looker
Looker
Magento
Magento
Sitecore
Sitecore
HubSpot
HubSpot
Salesforce
Salesforce
Google Analytics
Google Analytics
Meta Ads
Meta Ads
Google Ads
Google Ads
Marketo
Marketo
Mailchimp
Mailchimp
Looker
Looker
Magento
Magento
Sitecore
Sitecore

About Me

10+ years driving marketing excellence

Wagner Lima

I am a senior, hands-on marketing professional with deep experience building, leading, and executing growth initiatives across multiple industries and company stages. I have worked with startups, scale-ups, and established businesses, helping teams turn strategy into practical execution that drives acquisition, conversion, and revenue.

My background spans content, video, web platforms, email and lifecycle campaigns, paid media, sales enablement, and AI-powered automations. I am comfortable owning the full funnel, from positioning and demand generation to systems, tooling, and execution.

Having operated businesses myself, I bring an operator mindset to every engagement. I focus on outcomes, clarity, and repeatable systems rather than theory. I am equally effective in leadership roles, embedded execution, or advisory capacity.

I work best with organizations that value autonomy, clear goals, and continuous improvement, whether supporting B2B, B2C, or hybrid models.

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Custom Applications

Full-stack web applications built to solve real business challenges

Line Master

3D Product Configurator for Industrial Coating Lines

Product Configurator
Line Master

Revolutionary 3D product configurator that empowers customers to design their perfect coating line in real-time. This immersive web application allows users to select equipment, customize configurations, visualize the complete line from every angle in stunning 3D, and instantly generate detailed quote requests. By transforming complex B2B sales into an interactive digital experience, Line Master reduced quote generation time from days to minutes while increasing customer engagement by 250%.

95%
Quote Time Reduction
+250%
Customer Engagement
99.8%
Configuration Accuracy
-40%
Sales Cycle Reduction

Badger Booking

AI-powered voice answering service with automated booking and follow-ups

Web Application
Badger Booking

Transform every incoming call into revenue with an AI voice agent that never misses an appointment request. This intelligent answering service uses natural language processing to handle customer calls 24/7, booking appointments in real-time through conversational AI while checking availability against your custom calendar system. The solution orchestrates the entire customer journey from initial phone inquiry to post-service follow-up, reducing no-shows by 40% while scaling to handle 200+ monthly bookings without hiring additional staff. Built on Supabase for real-time data synchronization, it seamlessly integrates with payment processors and CRM platforms to create a friction-free experience that drives repeat business and maximizes revenue per customer.

90%
Time Reduction
-40%
No-Show Reduction
3x
Repeat Bookings
200+
Monthly Volume

BarberFlow

Complete barbershop management with client preferences and loyalty tracking

Service Automation
BarberFlow

Elevate your barbershop operations with AI-powered service automation that turns first-time clients into lifetime customers. By intelligently tracking client preferences and service history, this solution delivers personalized product recommendations that drive 65% higher retail sales while achieving an 85% automated review collection rate. The integrated loyalty system and post-service automation nurtures customer relationships at scale, resulting in 30% improved retention and measurable increases in customer lifetime value—all without requiring additional staff training or operational overhead.

+65%
Product Sales Increase
85%
Review Collection Rate
+30%
Client Retention
450+
Monthly Appointments
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How I Turn Strategy Into Measurable Growth

From insight to execution — systems, creative, and automation designed to drive real business results

Strategic Thinking

Business Clarity

Turning business goals into clear, testable growth strategies

Market & demand validation (what's worth building or promoting)
Competitive positioning (why customers choose you)
Go-to-market strategy aligned with revenue goals
Buyer psychology & decision triggers
Opportunity sizing & prioritization
No wasted effort, no guessing.
Technical Execution

Scalable Systems

Building systems that scale, automate, and reduce friction

Marketing automation & workflow orchestration
API & tool integration to eliminate manual work
Data pipelines for decision-making
Performance dashboards executives can trust
Scalable experimentation frameworks
Speed, efficiency, leverage.
Creative Impact

Revenue-Driven Creative

Creative designed to convert, not just look good

Conversion-focused visual storytelling
Brand systems built for performance channels
Creative testing frameworks (what wins, what gets cut)
Content engineered for paid & organic growth
Assets optimized for clarity, trust, and action
Creative as a growth lever, not decoration.
The Result

Faster execution, clearer decisions, and creative that directly supports growth — not vanity metrics.

Media Buying Strategy

Creative-first performance marketing campaigns that systematically test and scale winning concepts

Digital Product (Client)

Activation + subscription efficiency

ROAS
3.20x
+0.4%
CPA
$93
-5%
Conv. Rate
8.7%
+1.2%
CTR
9.2%
+0.5%

Channels

Search (Exact/Phrase)Limited PMaxYouTube (consideration)

Campaign Outcome

More efficient growth without CAC drift

Perfume (Premium / Brand-Led)

Brand perception + assisted conversions

ROAS
2.80x
+0.6%
CPA
$665
-3%
Conv. Rate
2.1%
+0.4%
CTR
3.8%
+0.3%

Channels

YouTube (Skippable + Bumpers)DiscoveryBrand Search

Campaign Outcome

Increased branded demand and assisted revenue

B2B (High Consideration)

Lead quality + sales alignment

ROAS
4.50x
+0.8%
CPA
$774
-4%
Conv. Rate
4.2%
+0.8%
CTR
6.5%
+0.4%

Channels

Search (Exact/Phrase)Very limited PMax (strict signals)

Campaign Outcome

Higher lead quality and sales efficiency

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Multifaceted Expertise

Deep knowledge across the entire marketing spectrum

Marketing Strategy & Planning

Click to explore skills →

Marketing Analytics & Data

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Marketing Technology

Click to explore skills →

Performance Marketing

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Product Marketing

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Creative & Design

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Technical Arsenal

Proficient across platforms, tools, and technologies

Marketing Platforms

HubSpotExpert
SalesforceAdvanced
Google Analytics 4Expert
MarketoIntermediate
Meta Ads ManagerExpert
Looker StudioExpert

Programming & Data

PythonAdvanced
SQLAdvanced
JavaScriptIntermediate
REST APIsAdvanced
BigQueryAdvanced
ExcelExpert

Creative Tools

Adobe IllustratorExpert
Adobe PhotoshopExpert
Adobe InDesignAdvanced
FigmaAdvanced
CanvaExpert
Video EditingAdvanced

Education & Certifications

Education

MBA, Business Administration
California State University San Marcos
2022
Bachelor of Communication
Universidade de Vila Velha
Completed

Certifications

Google Project Management Professional
HubSpot Marketing Software Certification
Google Analytics 4 Certification
Google Ads Certification

Let's Build Something Great

Ready to drive results together

Get in Touch

Phone
+1 973-229-1951
Location
Clearwater, FL / San Diego, CA
LinkedIn
linkedin.com/in/wagnerclima

Send a Message