SeniorMarketingExecutive.
10+ years building and scaling marketing functions at startups, scale-ups, and established companies. $6M+ in pipeline driven across B2B and B2C.
CMO · VP Marketing · Director of Marketing · Fractional CMO · Senior Contractor
How I work
Strategy into revenue.
Systems into growth.
Business Clarity
Turn business goals into tested growth strategies. Market validation, competitive positioning, GTM planning, and buyer psychology — before a single dollar is spent.
No wasted effort. No guessing.
Scalable Systems
Build the infrastructure that outlasts any campaign. Automation workflows, API integrations, performance dashboards, and experimentation frameworks that give teams real leverage.
Speed, efficiency, compounding returns.
Revenue-Driven Creative
Creative designed to convert, not just look good. Brand systems, visual storytelling, and content engineered for paid and organic growth — tested against what actually works.
Creative as a growth lever, not decoration.
Selected work
Work that
moves the needle.
3D Product Configurator for Industrial Coating Lines
AI-powered voice answering service with automated booking and follow-ups
Complete barbershop management with client preferences and loyalty tracking
Media Buying Strategy
Performance
across every
vertical.
Activation + subscription efficiency
More efficient growth without CAC drift. Problem-aware keywords 2.3× better trial conversion.
View strategyPipeline contribution + CRM lead quality
Scaled monthly spend $18K → $42K. SQL rate from 28% to 41%. 4.2-month CAC payback.
View strategyBrand perception + assisted conversions
Emotional narrative drove brand lift. UGC compilation outperformed all creative concepts.
View strategyLead quality + sales alignment
Quantified ROI messaging qualified buyers before the click. Sales friction near zero.
View strategyAll metrics from live campaigns. Verticals anonymized per client NDA.
Explore full strategy breakdownsMultifaceted Expertise
Deep knowledge across the entire marketing spectrum
Marketing Strategy & Planning
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Marketing Analytics & Data
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Marketing Technology
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Performance Marketing
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Product Marketing
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Creative & Design
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About Me
10+ years driving marketing excellence
I am a senior, hands-on marketing professional with deep experience building, leading, and executing growth initiatives across multiple industries and company stages. I have worked with startups, scale-ups, and established businesses, helping teams turn strategy into practical execution that drives acquisition, conversion, and revenue.
My background spans content, video, web platforms, email and lifecycle campaigns, paid media, sales enablement, and AI-powered automations. I am comfortable owning the full funnel, from positioning and demand generation to systems, tooling, and execution.
Having operated businesses myself, I bring an operator mindset to every engagement. I focus on outcomes, clarity, and repeatable systems rather than theory. I am equally effective in leadership roles, embedded execution, or advisory capacity.
I work best with organizations that value autonomy, clear goals, and continuous improvement, whether supporting B2B, B2C, or hybrid models.
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Education & Certifications
Education
Certifications
Let's talk
Open to the right
opportunity.
Full-time leadership roles and senior contract engagements. If there's a fit, I move fast.
Currently available for full-time and senior contract roles