What Could an Extra $0/Month Do for Your Business?
Let's walk through the math together. Conservative. Realistic. No hype.
Your Numbers
Fill in what you know. We'll use conservative estimates for the rest.
Why this matters: Your current budget tells us the scale we're working with. Higher spend = bigger opportunity, but even small budgets can see meaningful gains.
Physical or digital product sales
Why this matters: Different business models have different benchmarks. We use YOUR industry's standards, not inflated numbers.
Typical spend: $3,000 - $100,000/mo
Why this matters: This helps us show you the impact in real orders, not just abstract revenue. How many more customers are we talking about?
Higher AOV = fewer orders needed to hit your goals
What ROAS means: If you spend $100 and make $250, that's a 2.5x ROAS. Most businesses don't track this closely, so we assume 2.0x if you're not sure.
Don't know? No problem. We'll be conservative.
Ad Performance (Optional)
Fill these in to see if your creative is underperforming
% of people who watch past 3 seconds
Your Ads Are Bleeding Money
Based on your numbers, here's what's broken:
Your hook isn't stopping the scroll. People see your ad and keep moving. This means wasted impressions and high CPM.
People are scrolling past in the first 3 seconds. Your creative isn't grabbing attention fast enough.
People click but don't buy. Either your landing page is off, or the ad is attracting the wrong people.
The fix: Creative-first media buying focuses on fixing these exact problems. Better hooks. Better messaging. Better targeting. The projection below shows what happens when you fix this.
Our Math Uses Conservative Assumptions
We're projecting only a 20% improvement in ROAS, well below the 30-40% we typically see with creative-first campaigns. These are realistic, achievable numbers based on industry data.
Here's The Gap
Same ad spend. Better creative. More revenue. This is what you're leaving on the table right now.
What This Actually Means
Let's break down what these numbers mean in real business terms.
This compounds. Every month you wait, you're leaving this on the table. That's not hype. It's basic math.
From $0 to $0 per customer.
What this replaces: You're currently overpaying for customers because your creative isn't converting. Better ads = lower acquisition costs = higher margins.
Not just revenue. Real customers. Real transactions. Real growth.
What this means for you: More customers to upsell. More lifetime value. More word-of-mouth. More stability in your cash flow.
The Compounding Effect
How the gap widens over time
Here's what most people miss: This isn't a one-time boost. Every month this gap grows. By month 12, you've generated an additional $0 in revenue. That's cumulative missed opportunity.
Monthly Performance: Side by Side
Revenue Generated
Orders Delivered
So... What Happens Next?
You've seen the math. You understand the gap. Now here's the part where most calculators try to pressure you into scheduling a call.
I'm not going to do that. Instead, I'll just say this:
If you're already getting decent results...
That gap is real money. The question isn't whether creative-first campaigns work. They do. The question is whether the opportunity cost of waiting is worth it.
If your campaigns are struggling...
Then you need a different approach. More of the same won't fix this. Creative-first media buying focuses on what actually converts, not just what gets clicks.
Want to explore what this would look like for your business?
Let's Talk StrategyNo pressure. No pitch. Just a conversation about your goals.
How We Calculate These Numbers
Transparency builds trust. Here's exactly how this calculator works.
Conservative Improvement Assumption
- We project only 20% ROAS improvement
- Industry data shows 30-40% is typical with creative-first campaigns
- We cap projections at 40% above your current baseline
- We never exceed 50% above industry benchmarks
Industry Benchmarks Used
- B2B SaaS: 3.2x average ROAS
- E-commerce: 4.5x average ROAS
- Lead Gen: 2.8x average ROAS
- Digital Products: 5.0x average ROAS
- Services: 3.5x average ROAS
What We Don't Include
- No lifetime value multipliers
- No upsell or cross-sell assumptions
- No organic or word-of-mouth growth from better ads
- Just direct ad revenue improvement
Why These Numbers Matter
Most ROI calculators inflate projections to create urgency. We do the opposite.
If you can achieve these conservative numbers, the real results will likely exceed them, which builds trust and long-term relationships.
Bottom line: These projections are designed to under-promise and over-deliver. Your actual results may vary based on creative quality, audience targeting, and market conditions, but this gives you a realistic baseline to evaluate the opportunity.
